@font-face{font-family:FernSans;src:url("assets/title-variants/manrope-400.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:FernSans;src:url("assets/title-variants/manrope-600.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}

:root{
  --black:#070707;
  --black-soft:#111111;
  --black-lift:#181818;
  --paper:#eee9df;
  --paper-deep:#ded7cb;
  --orange:#ed6b3f;
  --orange-soft:#b95534;
  --ink:#0c1110;
  --muted-dark:rgba(238,233,223,.62);
  --muted-light:rgba(12,17,16,.62);
  --line-dark:rgba(238,233,223,.13);
  --line-light:rgba(12,17,16,.15);
  --ease:cubic-bezier(.22,.8,.26,1);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--black)}
body{margin:0;background:var(--black);color:var(--paper);font-family:FernSans,Helvetica,sans-serif;font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased}
button,a{font:inherit}
button{color:inherit}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}

.social-preview-header{position:fixed;z-index:100;inset:0 0 auto;min-height:74px;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:12px clamp(24px,5.5vw,96px);border-bottom:1px solid rgba(255,255,255,.08);background:rgba(7,7,7,.9);backdrop-filter:blur(18px)}
.social-preview-header .brand{justify-self:start;display:flex;align-items:center}
.social-preview-header .brand-lockup{display:block;width:clamp(190px,15vw,230px);height:auto;max-height:46px;object-fit:contain;object-position:left center}
.social-preview-header .brand>span:last-child{display:flex;flex-direction:column}
.social-preview-header .brand strong{font-size:.7rem;letter-spacing:.26em;line-height:1.2}
.social-preview-header .brand small{margin-top:4px;color:rgba(238,233,223,.5);font-size:.42rem;letter-spacing:.18em}
.social-preview-header .brand-signal{position:relative;width:31px;height:31px;display:block}
.social-preview-header .brand-signal:before,.social-preview-header .brand-signal:after,.social-preview-header .brand-signal b{content:"";position:absolute;inset:3px;border:1px solid rgba(238,233,223,.78);border-left-color:transparent;border-radius:50%}
.social-preview-header .brand-signal:after{inset:8px}
.social-preview-header .brand-signal b:first-of-type{inset:13px;background:var(--orange);border:0}
.social-preview-header .brand-signal b:last-of-type{display:none}
.social-preview-header nav{display:flex;gap:clamp(20px,3vw,48px)}
.social-preview-header nav a{position:relative;color:rgba(238,233,223,.62);font-size:.58rem;font-weight:600;letter-spacing:.15em;text-transform:uppercase;transition:color .25s ease}
.social-preview-header nav a:after{content:"";position:absolute;left:0;right:100%;bottom:-8px;height:1px;background:var(--orange);transition:right .35s var(--ease)}
.social-preview-header nav a:hover{color:var(--paper)}
.social-preview-header nav a:hover:after{right:0}
.concept-badge{justify-self:end;padding:9px 15px;border:1px solid rgba(255,255,255,.14);border-radius:999px;color:rgba(238,233,223,.62);font-size:.48rem;letter-spacing:.16em;text-transform:uppercase}

main{overflow:hidden}
section{position:relative;min-height:100vh;padding:clamp(112px,12vh,154px) clamp(24px,7.7vw,142px)}
.chapter-dark{background:var(--black)}
.chapter-paper{background:var(--paper);color:var(--ink)}
.eyebrow{display:flex;align-items:center;gap:13px;margin:0 0 28px;font-size:.57rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase}
.eyebrow i{display:inline-block;width:35px;height:1px;background:currentColor;opacity:.7}
.chapter-dark .eyebrow{color:#d2b67c}
.chapter-paper .eyebrow{color:#9b492d}
h1,h2,h3,p{margin-top:0}
h1,h2{margin-bottom:28px;font-size:clamp(3.45rem,6.2vw,7.2rem);font-weight:400;line-height:.88;letter-spacing:-.065em}
h1 em,h2 em{color:var(--orange);font-family:FernSans,Helvetica,sans-serif;font-style:normal;font-weight:600;letter-spacing:-.07em}
.hero-lede,.purpose-intro>p:last-child,.format-copy>p,.system-heading>p:last-child,.reydel-story>p,.closing>p{max-width:650px;color:var(--muted-dark);font-size:clamp(1rem,1.2vw,1.3rem);line-height:1.75}
.chapter-paper .purpose-intro>p:last-child,.chapter-paper .system-heading>p:last-child{color:var(--muted-light)}

.hero{min-height:1100px;display:grid;grid-template-columns:minmax(420px,.82fr) minmax(680px,1.18fr);gap:clamp(70px,8vw,140px);align-items:center;padding-top:135px}
.hero:before{display:none}
.hero-copy{position:relative;z-index:2}
.hero h1{font-size:clamp(4.35rem,6vw,7.25rem)}
.hero-lede{max-width:590px}
.creative-lead{width:min(100%,520px);display:grid;grid-template-columns:74px 1fr 34px;align-items:center;gap:18px;margin-top:42px;padding:11px 14px 11px 11px;border:1px solid rgba(255,255,255,.11);border-radius:27px 27px 58px 27px;background:#0d0d0d;transition:transform .35s var(--ease),border-color .3s ease}
.creative-lead:hover{transform:translateY(-4px);border-color:rgba(237,107,63,.45)}
.creative-lead img{width:74px;height:74px;object-fit:cover;object-position:center 28%;border-radius:20px 20px 38px 20px;filter:saturate(.72)}
.creative-lead span{display:flex;flex-direction:column}
.creative-lead small{color:#d2b67c;font-size:.48rem;letter-spacing:.16em;text-transform:uppercase}
.creative-lead strong{margin:3px 0;font-size:1.1rem;font-weight:500}
.creative-lead b{color:rgba(238,233,223,.48);font-size:.62rem;font-weight:400}
.creative-lead>i{display:grid;place-items:center;width:30px;height:30px;border:1px solid rgba(255,255,255,.16);border-radius:50%;color:var(--orange);font-style:normal}

.channel-composition{position:relative}
.channel{position:relative;z-index:2;padding:22px;border:1px solid rgba(255,255,255,.14);border-radius:42px 42px 120px 42px;background:#0a0a0a;box-shadow:none}
.channel:before{display:none}
.channel-profile{display:grid;grid-template-columns:56px 1fr auto;align-items:center;gap:14px;padding:2px 4px 20px;border-bottom:1px solid var(--line-dark)}
.hotel-avatar{display:grid;place-items:center;width:56px;height:56px;border:1px solid rgba(238,233,223,.14);border-radius:50%;background:#090909;overflow:hidden}
.hotel-avatar img{display:block;width:84%;height:84%;object-fit:contain;transition:transform .45s cubic-bezier(.22,1,.36,1)}
.channel-profile:hover .hotel-avatar img{transform:scale(1.04)}
.channel-profile div{display:flex;flex-direction:column}
.channel-profile strong{font-size:.82rem;letter-spacing:.02em}
.channel-profile small{margin-top:3px;color:rgba(238,233,223,.47);font-size:.54rem}
.follow-button{padding:8px 16px;border:1px solid rgba(237,107,63,.52);border-radius:999px;background:rgba(237,107,63,.08);color:var(--paper);font-size:.53rem;letter-spacing:.12em;text-transform:uppercase;cursor:pointer;transition:background .25s ease,color .25s ease}
.follow-button:hover,.follow-button.is-following{background:var(--orange);color:#080808}
.channel-profile-info{display:grid;grid-template-columns:1fr auto;gap:28px;align-items:end;padding:16px 4px 4px}
.channel-profile-info p{display:flex;flex-direction:column;margin:0}
.channel-profile-info p strong{font-size:.58rem;font-weight:600;letter-spacing:.12em}
.channel-profile-info p span{margin-top:4px;color:rgba(238,233,223,.48);font-size:.52rem}
.channel-profile-info>div{display:flex;gap:24px;text-align:center}
.channel-profile-info>div span{display:flex;flex-direction:column}
.channel-profile-info b{font-size:.72rem;font-weight:600}
.channel-profile-info small{color:rgba(238,233,223,.42);font-size:.43rem}
.channel-tabs{display:grid;grid-template-columns:repeat(4,1fr);gap:6px;padding:15px 0}
.channel-tabs button{display:flex;align-items:center;justify-content:center;gap:7px;min-height:39px;border:1px solid rgba(255,255,255,.11);border-radius:999px;background:transparent;color:rgba(238,233,223,.5);font-size:.49rem;letter-spacing:.12em;text-transform:uppercase;cursor:pointer;transition:background .3s ease,color .3s ease,border-color .3s ease}
.channel-tabs button i{width:5px;height:5px;border:1px solid var(--orange);border-radius:50%}
.channel-tabs button[aria-selected="true"]{border-color:rgba(237,107,63,.58);background:rgba(237,107,63,.12);color:var(--paper)}
.channel-tabs button[aria-selected="true"] i{background:var(--orange)}
.channel-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:4px;transition:all .5s var(--ease)}
.post{position:relative;display:block;aspect-ratio:1;overflow:hidden;padding:0;border:0;border-radius:0;background:#0b0b0b;text-align:left;cursor:pointer;transition:transform .45s var(--ease)}
.post img{width:100%;height:100%;object-fit:cover;filter:saturate(.68) brightness(.74) contrast(1.06);transition:transform .75s var(--ease),filter .4s ease}
.post:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(3,3,3,.84));pointer-events:none}
.post span{position:absolute;z-index:2;left:15px;right:14px;bottom:30px;display:flex;flex-direction:column;color:var(--paper);transform:translateY(10px);transition:transform .4s var(--ease)}
.post span small{margin-bottom:5px;color:#e6c38b;font-size:.42rem;letter-spacing:.13em;text-transform:uppercase;opacity:0;transition:opacity .3s ease}
.post span strong{max-width:92%;color:rgba(238,233,223,.9);font-family:FernSans,Helvetica,sans-serif;font-size:clamp(.72rem,.82vw,.95rem);font-weight:600;line-height:1.12;letter-spacing:-.02em}
.post:hover{z-index:3;transform:translateY(-3px)}
.post:hover img,.post.is-active img{transform:scale(1.055);filter:saturate(.85) brightness(.83)}
.post:hover span,.post.is-active span{transform:none}
.post:hover span small,.post.is-active span small{opacity:1}
.channel[data-mode="feed"] .post:not([data-formats~="feed"]){display:none}
.channel[data-mode="reels"] .channel-grid,.channel[data-mode="stories"] .channel-grid{display:flex;gap:10px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-bottom:4px}
.channel[data-mode="reels"] .channel-grid::-webkit-scrollbar,.channel[data-mode="stories"] .channel-grid::-webkit-scrollbar,.channel[data-mode="carousel"] .channel-grid::-webkit-scrollbar{display:none}
.channel[data-mode="reels"] .post:not([data-formats~="reels"]){display:none}
.channel[data-mode="reels"] .post{flex:0 0 29%;aspect-ratio:9/16;border-radius:18px;scroll-snap-align:start}
.channel[data-mode="reels"] .post:before{content:"▶  REEL";position:absolute;z-index:3;left:13px;top:13px;color:var(--paper);font-size:.44rem;font-weight:600;letter-spacing:.14em}
.channel[data-mode="stories"] .post:not([data-formats~="stories"]){display:none}
.channel[data-mode="stories"] .post{flex:0 0 29%;aspect-ratio:9/16;border-radius:18px;scroll-snap-align:start}
.channel[data-mode="stories"] .post:before{content:"";position:absolute;z-index:3;left:10px;right:10px;top:10px;height:2px;border-radius:99px;background:linear-gradient(90deg,var(--orange) 0 52%,rgba(255,255,255,.35) 52% 100%)}
.channel[data-mode="carousel"] .channel-grid{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding:0 12% 4px}
.channel[data-mode="carousel"] .post:not([data-formats~="carousel"]){display:none}
.channel[data-mode="carousel"] .post{flex:0 0 68%;aspect-ratio:4/5;border-radius:20px;scroll-snap-align:center}
.channel[data-mode="carousel"] .post:before{content:attr(data-slide);position:absolute;z-index:3;right:13px;top:12px;display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--orange);color:#090909;font-size:.48rem;font-weight:600}
.carousel-nav{display:none;align-items:center;justify-content:center;gap:18px;padding:14px 0 0}
.channel[data-mode="carousel"] .carousel-nav{display:flex}
.carousel-nav button{display:grid;place-items:center;width:34px;height:34px;padding:0;border:1px solid rgba(255,255,255,.16);border-radius:50%;background:#101010;color:var(--orange);cursor:pointer}
.carousel-dots{display:flex;gap:6px}
.carousel-dots i{width:5px;height:5px;border-radius:50%;background:rgba(255,255,255,.28)}
.carousel-dots i.is-active{width:20px;border-radius:99px;background:var(--orange)}
.channel-insight{min-height:74px;display:grid;grid-template-columns:170px 1fr;gap:18px;align-items:center;padding:16px 5px 0}
.channel-insight>span{display:flex;align-items:center;gap:8px;color:#d2b67c}
.channel-insight>span i{width:7px;height:7px;border-radius:50%;background:var(--orange)}
.channel-insight small{font-size:.48rem;letter-spacing:.12em;text-transform:uppercase}
.channel-insight p{margin:0;color:rgba(238,233,223,.52);font-size:.58rem;line-height:1.55}
.channel-note{max-width:540px;margin:17px 0 0 auto;color:rgba(238,233,223,.38);font-size:.54rem;text-align:right}
.channel-note b{color:#cdb177;font-weight:400}

.purpose{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(80px,10vw,170px);align-items:center}
.purpose-intro{position:sticky;top:130px;align-self:start}
.purpose h2,.system h2{font-size:clamp(4rem,6vw,6.9rem)}
.purpose-path{position:relative;padding-left:26px}
.purpose-path:before{content:"";position:absolute;left:34px;top:38px;bottom:38px;width:1px;background:linear-gradient(var(--orange),rgba(12,17,16,.14))}
.purpose-path article{position:relative;display:grid;grid-template-columns:66px 1fr 14px;gap:18px;align-items:center;min-height:165px;padding:24px 26px 24px 0;border-bottom:1px solid var(--line-light);outline:0;transition:transform .4s var(--ease)}
.purpose-path article:first-child{border-top:1px solid var(--line-light)}
.purpose-path article:hover,.purpose-path article:focus{transform:translateX(12px)}
.purpose-path article>b{position:relative;z-index:2;display:grid;place-items:center;width:66px;height:66px;border:1px solid rgba(12,17,16,.18);border-radius:50%;background:var(--paper);color:#9b492d;font-family:FernSans,Helvetica,sans-serif;font-size:1.1rem;font-weight:600;transition:background .3s ease,color .3s ease}
.purpose-path article:hover>b,.purpose-path article:focus>b{background:var(--ink);color:var(--orange)}
.purpose-path article div{display:flex;flex-direction:column}
.purpose-path article small{color:#9b492d;font-size:.5rem;letter-spacing:.14em;text-transform:uppercase}
.purpose-path article strong{margin:7px 0 10px;font-size:clamp(1.2rem,1.55vw,1.65rem);font-weight:400}
.purpose-path article p{max-width:560px;margin:0;color:var(--muted-light);font-size:.76rem;line-height:1.65}
.purpose-path article>i{width:8px;height:8px;border-radius:50%;background:var(--orange);transition:transform .3s ease}
.purpose-path article:hover>i,.purpose-path article:focus>i{transform:scale(1.75)}

.format-lab{display:grid;grid-template-columns:.76fr 1.24fr;gap:clamp(54px,6vw,110px);align-items:center}
.format-copy{max-width:620px}
.format-copy h2{font-size:clamp(3.7rem,5.35vw,6rem)}
.format-controls{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:38px}
.format-controls button{min-height:50px;border:1px solid var(--line-dark);border-radius:999px;background:transparent;color:rgba(238,233,223,.52);font-size:.55rem;letter-spacing:.14em;text-transform:uppercase;cursor:pointer;transition:all .3s ease}
.format-controls button[aria-selected="true"],.format-controls button:hover{border-color:var(--orange);background:rgba(237,107,63,.1);color:var(--paper)}
.format-stage{width:min(100%,1160px);height:clamp(540px,68svh,670px);min-height:0;justify-self:end;display:grid;grid-template-columns:.8fr 1.2fr;grid-template-rows:minmax(0,1fr);border:1px solid rgba(255,255,255,.13);border-radius:38px 38px 112px 38px;background:#0b0b0b;overflow:hidden;box-shadow:none}
.format-visual{position:relative;min-width:0;min-height:0;overflow:hidden;border-radius:0 0 86px 0}
.format-visual:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.05) 40%,rgba(0,0,0,.78))}
.format-visual img{width:100%;height:100%;object-fit:cover;filter:saturate(.74) brightness(.78);transition:opacity .35s ease,transform .75s var(--ease)}
.format-stage.is-changing .format-visual img{opacity:.15;transform:scale(1.05)}
.format-overlay{position:absolute;z-index:2;left:30px;right:26px;bottom:72px}
.format-overlay small{color:#e1bf83;font-size:.49rem;letter-spacing:.15em}
.format-overlay strong{display:block;margin-top:10px;color:var(--orange);font-family:FernSans,Helvetica,sans-serif;font-size:clamp(1.75rem,2.5vw,2.8rem);font-weight:600;line-height:1;letter-spacing:-.05em}
.format-count{position:absolute;z-index:2;right:22px;top:20px;padding:7px 10px;border:1px solid rgba(255,255,255,.18);border-radius:999px;background:rgba(6,6,6,.45);font-size:.46rem;letter-spacing:.13em}
.format-explanation{min-width:0;display:flex;flex-direction:column;justify-content:center;padding:clamp(28px,3.2vw,54px)}
.format-explanation>span{display:flex;align-items:center;gap:12px;color:#d2b67c}
.format-explanation>span i{width:8px;height:8px;border-radius:50%;background:var(--orange)}
.format-explanation>span small{font-size:.52rem;letter-spacing:.15em;text-transform:uppercase}
.format-explanation h3{max-width:520px;margin:30px 0 18px;font-size:clamp(1.9rem,2.7vw,3.15rem);font-weight:400;line-height:1.05;letter-spacing:-.045em}
.format-explanation p{max-width:560px;color:var(--muted-dark);font-size:.82rem;line-height:1.8}
.format-explanation ul{display:flex;flex-wrap:wrap;gap:7px;margin:28px 0 0;padding:0;list-style:none}
.format-explanation li{padding:8px 12px;border:1px solid rgba(255,255,255,.13);border-radius:999px;color:rgba(238,233,223,.55);font-size:.48rem;letter-spacing:.12em;text-transform:uppercase}
.format-explanation>span,.format-explanation h3,.format-explanation p,.format-explanation ul{transition:opacity .24s ease,transform .4s var(--ease)}
.format-stage.is-changing .format-explanation>span,.format-stage.is-changing .format-explanation h3,.format-stage.is-changing .format-explanation p,.format-stage.is-changing .format-explanation ul{opacity:0;transform:translateY(8px)}

.system{display:grid;grid-template-columns:.7fr 1.3fr;gap:clamp(70px,8vw,140px);align-content:center}
.system-heading{align-self:center}
.system-board{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:10px;padding-left:34px}
.system-axis{position:absolute;left:0;top:16px;bottom:16px;width:1px;background:rgba(12,17,16,.15)}
.system-axis span{position:absolute;left:0;top:0;width:1px;height:0;background:var(--orange);transition:height 1.6s var(--ease)}
.system.is-visible .system-axis span{height:100%}
.system-axis i{position:absolute;left:-4px;top:0;width:9px;height:9px;border-radius:50%;background:var(--orange);animation:axis-travel 6s var(--ease) infinite}
@keyframes axis-travel{0%,8%{top:0}45%{top:48%}92%,100%{top:calc(100% - 9px)}}
.system-board article{position:relative;min-height:190px;display:flex;flex-direction:column;justify-content:flex-end;padding:25px;border:1px solid var(--line-light);border-radius:28px 28px 70px 28px;background:rgba(255,255,255,.1);transition:transform .4s var(--ease),background .3s ease}
.system-board article:nth-of-type(2),.system-board article:nth-of-type(3){border-radius:28px 70px 28px 28px}
.system-board article:hover{transform:translateY(-7px);background:rgba(255,255,255,.34)}
.system-board b{position:absolute;left:23px;top:20px;color:#9b492d;font-family:FernSans,Helvetica,sans-serif;font-size:1.15rem;font-weight:600}
.system-board strong{font-size:1.15rem;font-weight:400}
.system-board small{margin:5px 0 18px;color:#9b492d;font-size:.5rem;letter-spacing:.12em;text-transform:uppercase}
.system-board span{color:var(--muted-light);font-size:.68rem}
.shot-strip{grid-column:1/-1;height:230px;display:grid;grid-template-columns:1.05fr .9fr 1.2fr .9fr 1.05fr;gap:8px;margin-top:30px}
.shot-strip figure{position:relative;margin:0;overflow:hidden;border-radius:26px}
.shot-strip figure:nth-child(3){border-radius:26px 26px 70px 26px}
.shot-strip img{width:100%;height:100%;object-fit:cover;filter:saturate(.68) brightness(.72);transition:transform .7s var(--ease),filter .35s ease}
.shot-strip figure:hover img{transform:scale(1.045);filter:saturate(.86) brightness(.82)}
.shot-strip figure:after{content:"";position:absolute;inset:0;background:linear-gradient(transparent 48%,rgba(3,3,3,.72))}
.shot-strip figcaption{position:absolute;z-index:2;left:15px;bottom:13px;color:rgba(238,233,223,.68);font-size:.46rem;letter-spacing:.13em;text-transform:uppercase}

.reydel-section{display:grid;grid-template-columns:.88fr 1.12fr;gap:clamp(70px,8vw,140px);align-items:center}
.reydel-gallery{height:min(72vh,760px);display:grid;grid-template-columns:1.25fr .75fr;grid-template-rows:repeat(3,1fr);gap:8px}
.reydel-gallery figure{position:relative;margin:0;overflow:hidden;border-radius:28px}
.reydel-main{grid-row:1/-1;border-radius:38px 38px 130px 38px!important}
.reydel-gallery figure:nth-child(3){border-radius:28px 28px 62px 28px}
.reydel-gallery img{width:100%;height:100%;object-fit:cover;filter:saturate(.65) brightness(.86);transition:transform .8s var(--ease),filter .4s ease}
.reydel-main img{object-position:center 30%}
.reydel-gallery figure:hover img{transform:scale(1.035);filter:saturate(.85) brightness(.94)}
.reydel-main:after{content:"";position:absolute;inset:0;background:linear-gradient(transparent 55%,rgba(3,3,3,.75))}
.reydel-main figcaption{position:absolute;z-index:2;left:22px;bottom:20px;color:rgba(238,233,223,.7);font-size:.5rem;letter-spacing:.13em;text-transform:uppercase}
.reydel-story h2{font-size:clamp(3.7rem,5.6vw,6.5rem)}
.reydel-story blockquote{max-width:730px;margin:38px 0 0;padding:24px 0 24px 30px;border-left:1px solid var(--orange);color:var(--paper);font-family:FernSans,Helvetica,sans-serif;font-size:clamp(1.35rem,2vw,2.2rem);font-weight:400;line-height:1.28;letter-spacing:-.035em}
.reydel-principles{display:flex;flex-wrap:wrap;gap:7px;margin-top:31px}
.reydel-principles span{padding:8px 12px;border:1px solid var(--line-dark);border-radius:999px;color:rgba(238,233,223,.54);font-size:.47rem;letter-spacing:.12em;text-transform:uppercase}

.closing{min-height:88vh;display:flex;flex-direction:column;justify-content:space-between;align-items:stretch;padding:0!important;background:#060606}
.closing-inner{width:min(74vw,1420px);margin:auto 0 auto clamp(24px,13vw,240px);padding:clamp(96px,11vh,130px) 0 24px}
.closing h2{max-width:1220px;font-size:clamp(3.4rem,6.25vw,7.3rem)}
.closing-inner>p{max-width:780px}
.closing-actions{display:flex;flex-wrap:wrap;align-items:center;gap:12px;margin-top:30px}
.closing-link{display:flex;align-items:center;gap:20px;padding:12px 14px 12px 21px;border:1px solid rgba(255,255,255,.14);border-radius:999px;color:rgba(238,233,223,.76);font-size:.54rem;letter-spacing:.14em;text-transform:uppercase;transition:border-color .3s ease,transform .3s var(--ease),background .3s ease,color .3s ease}
.closing-link span{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--paper);color:var(--ink);font-size:1rem}
.closing-link:hover{transform:translateY(-4px);border-color:var(--orange)}
.closing-link-primary{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.closing-link-primary span{background:var(--ink);color:var(--paper)}
.closing-link-primary:hover{background:var(--orange);border-color:var(--orange)}
.closing .production-footer{width:100%;flex:none;background:transparent!important}
.closing .production-footer-inner{padding-top:28px;padding-bottom:22px}

.reveal{opacity:0;transform:translateY(24px);transition:opacity .85s var(--ease),transform .85s var(--ease)}
.reveal.is-visible{opacity:1;transform:none}
.reveal[data-delay="2"]{transition-delay:.12s}.reveal[data-delay="3"]{transition-delay:.22s}.reveal[data-delay="4"]{transition-delay:.32s}

@media(max-width:1200px){
  .hero{grid-template-columns:1fr;min-height:auto}.hero-copy{max-width:780px}.channel-composition{max-width:900px}
  .purpose,.format-lab,.system,.reydel-section{grid-template-columns:1fr}.purpose-intro{position:relative;top:auto;max-width:800px}.purpose-path{max-width:900px}
  .format-copy,.system-heading,.reydel-story{max-width:850px}.format-stage{max-width:1000px}.system-board{max-width:940px}.shot-strip{grid-column:1}
  .reydel-gallery{max-width:850px;height:720px}
}

@media(max-width:760px){
  .social-preview-header{min-height:66px;grid-template-columns:1fr auto;padding:10px 18px}.social-preview-header nav{display:none}.concept-badge{font-size:.42rem;padding:7px 10px}.social-preview-header .brand strong{font-size:.58rem}.social-preview-header .brand small{font-size:.36rem}
  section{min-height:auto;padding:105px 18px 82px}
  h1,h2{font-size:clamp(3.2rem,15vw,4.75rem);line-height:.91}
  .hero{display:block;padding-top:118px}.hero h1{font-size:clamp(3.65rem,16vw,5.2rem)}.hero-lede{font-size:.95rem}
  .creative-lead{grid-template-columns:58px 1fr 28px;margin:31px 0 50px;border-radius:23px 23px 50px 23px}.creative-lead img{width:58px;height:58px;border-radius:16px 16px 30px 16px}
  .channel{padding:13px;border-radius:30px 30px 82px 30px}.channel:before{display:none}.channel-profile{grid-template-columns:43px 1fr auto;gap:10px;padding-bottom:14px}.hotel-avatar{width:43px;height:43px;font-size:1.25rem}.channel-profile small{max-width:145px;font-size:.42rem}.follow-button{padding:7px 10px;font-size:.42rem}
  .channel-profile-info{grid-template-columns:1fr;gap:10px;padding-top:12px}.channel-profile-info>div{justify-content:space-between;gap:12px}.channel-profile-info p span{font-size:.46rem}
  .channel-tabs{grid-template-columns:1fr 1fr;padding:11px 0}.channel-tabs button{min-height:35px;font-size:.43rem}
  .channel-grid{gap:3px}.post{border-radius:0}.post span{left:9px;right:8px;bottom:18px;transform:none}.post span small{display:none}.post span strong{font-size:.62rem}
  .channel[data-mode="reels"] .post,.channel[data-mode="stories"] .post{flex-basis:72%;border-radius:15px}
  .channel[data-mode="carousel"] .channel-grid{padding-inline:7%}.channel[data-mode="carousel"] .post{flex-basis:86%;border-radius:16px}
  .channel-insight{grid-template-columns:1fr;gap:7px;min-height:88px}.channel-insight p{font-size:.52rem}.channel-note{text-align:left;font-size:.48rem}
  .purpose h2,.system h2,.format-copy h2,.reydel-story h2{font-size:clamp(3.15rem,14vw,4.5rem)}
  .purpose-path{padding-left:0}.purpose-path:before{left:26px}.purpose-path article{grid-template-columns:52px 1fr 8px;gap:12px;min-height:150px;padding-right:5px}.purpose-path article>b{width:52px;height:52px;font-size:1.08rem}.purpose-path article strong{font-size:1.08rem}.purpose-path article p{font-size:.67rem}
  .format-controls{grid-template-columns:repeat(2,1fr)}.format-stage{min-height:0;grid-template-columns:1fr;border-radius:30px 30px 80px 30px}.format-visual{min-height:540px;border-radius:0 0 74px 0}.format-explanation{padding:35px 25px 48px}.format-explanation h3{margin-top:26px;font-size:2.2rem}
  .system-board{grid-template-columns:1fr;padding-left:23px}.system-board article{min-height:150px;border-radius:23px 23px 56px 23px}.system-board article:nth-of-type(2),.system-board article:nth-of-type(3){border-radius:23px 56px 23px 23px}
  .shot-strip{height:auto;grid-template-columns:1fr 1fr}.shot-strip figure{height:180px;border-radius:18px}.shot-strip figure:nth-child(3){border-radius:18px 18px 48px 18px}.shot-strip figure:last-child{grid-column:1/-1}
  .reydel-gallery{height:570px;grid-template-columns:1fr 1fr;grid-template-rows:2fr 1fr 1fr}.reydel-main{grid-column:1/-1;grid-row:1;border-radius:28px 28px 80px 28px!important}.reydel-gallery figure:nth-child(2){grid-row:2/-1}.reydel-story blockquote{padding-left:20px;font-size:1.5rem}
  .closing-inner{width:auto;margin:auto 18px;padding-top:96px}.closing h2{font-size:clamp(3.25rem,15vw,5rem)}.closing-actions{align-items:stretch}.closing-link{justify-content:space-between;width:100%}
}

@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.system-axis span{height:100%}.system-axis i{animation:none}.post img,.format-visual img,.reydel-gallery img{transition:none}}

/* V3 · ein Scrollimpuls, eine Bühne / interaktives Smartphone */
html{scroll-snap-type:y mandatory;scroll-padding-top:0}
main{overflow:visible}
main>section{height:100svh;min-height:680px;overflow:hidden;scroll-snap-align:start;scroll-snap-stop:always;padding-top:clamp(102px,12vh,126px);padding-bottom:clamp(24px,5vh,52px)}

.hero{width:min(calc(100% - 96px),1320px);height:100svh;min-height:680px;grid-template-columns:minmax(500px,720px) minmax(330px,480px);justify-content:center;gap:clamp(34px,3vw,54px);margin-inline:auto;padding:104px 0 clamp(24px,5vh,52px)}
.hero-copy{max-width:720px}
.hero h1{font-size:clamp(4rem,5.65vw,6.6rem)}
.hero-lede{font-size:clamp(.85rem,1vw,1.08rem)}
.creative-lead{margin-top:30px}
.channel-composition{display:grid;justify-items:start;align-items:center;min-width:0}
.phone-stage{position:relative;display:grid;place-items:center;width:100%;isolation:isolate}
.phone-stage:before{content:"";position:absolute;z-index:-1;width:86%;aspect-ratio:1;border:1px solid rgba(237,107,63,.18);border-radius:50%;opacity:.62}
.phone-shell{position:relative;height:min(690px,calc(100svh - 112px));aspect-ratio:9/19.4;padding:7px;border:1px solid rgba(255,255,255,.28);border-radius:54px;background:linear-gradient(145deg,#595959 0%,#171717 12%,#050505 49%,#2e2e2e 82%,#747474 100%);box-shadow:0 0 0 1px #050505;transition:transform .55s var(--ease)}
.phone-shell:hover{transform:translateY(-5px)}
.phone-shell:before{content:"";position:absolute;z-index:4;inset:2px;border:1px solid rgba(255,255,255,.13);border-radius:51px;pointer-events:none}
.phone-screen{position:relative;width:100%;height:100%;overflow:hidden;border-radius:46px;background:#070707}
.phone-status{position:absolute;z-index:10;inset:0 0 auto;height:30px;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:0 19px;color:rgba(238,233,223,.82);font-size:.43rem;font-weight:600;letter-spacing:.03em;pointer-events:none}
.phone-status>span:first-child{justify-self:start}
.phone-island{width:76px;height:19px;border-radius:999px;background:#000;box-shadow:inset 0 0 0 1px rgba(255,255,255,.025)}
.phone-signals{justify-self:end;display:flex;align-items:flex-end;gap:2px;height:9px}
.phone-signals b{display:block;width:2px;border-radius:2px;background:var(--paper)}
.phone-signals b:nth-child(1){height:4px}.phone-signals b:nth-child(2){height:6px}.phone-signals b:nth-child(3){height:8px}
.phone-button{position:absolute;z-index:-1;display:block;width:3px;border-radius:4px;background:linear-gradient(#444,#111 30% 70%,#3c3c3c)}
.phone-button-silent{left:-4px;top:104px;height:30px}
.phone-button-volume{left:-4px;top:150px;height:70px;box-shadow:0 82px 0 #1b1b1b}
.phone-button-power{right:-4px;top:176px;height:96px}
.phone-homebar{position:absolute;z-index:10;left:50%;bottom:7px;width:92px;height:3px;border-radius:99px;background:rgba(238,233,223,.82);transform:translateX(-50%);pointer-events:none}

.phone-screen .channel{height:100%;min-height:0;display:flex;flex-direction:column;padding:34px 13px 16px;border:0;border-radius:0;background:#070707}
.phone-screen .channel-profile{grid-template-columns:39px 1fr auto;gap:9px;padding:0 2px 10px}
.phone-screen .hotel-avatar{width:39px;height:39px;font-size:1.15rem}
.phone-screen .channel-profile strong{font-size:.66rem}
.phone-screen .channel-profile small{max-width:128px;font-size:.37rem;line-height:1.25}
.phone-screen .follow-button{padding:6px 9px;font-size:.36rem}
.phone-screen .channel-profile-info{gap:10px;padding:9px 2px 2px}
.phone-screen .channel-profile-info p strong{font-size:.47rem}
.phone-screen .channel-profile-info p span{font-size:.38rem}
.phone-screen .channel-profile-info>div{gap:9px}
.phone-screen .channel-profile-info b{font-size:.58rem}
.phone-screen .channel-profile-info small{font-size:.32rem}
.phone-screen .channel-tabs{gap:3px;padding:8px 0}
.phone-screen .channel-tabs button{min-height:30px;gap:4px;padding:0 4px;font-size:.34rem}
.phone-screen .channel-tabs button i{width:4px;height:4px}
.phone-screen .channel-grid{gap:3px}
.phone-screen .post span{left:7px;right:5px;bottom:8px;transform:none}
.phone-screen .post span small{display:none}
.phone-screen .post span strong{font-size:.52rem;line-height:1.08}
.phone-screen .post:hover span small,.phone-screen .post.is-active span small{display:none}
.phone-screen .channel[data-mode="reels"] .channel-grid,.phone-screen .channel[data-mode="stories"] .channel-grid{gap:6px}
.phone-screen .channel[data-mode="reels"] .post,.phone-screen .channel[data-mode="stories"] .post{flex-basis:47%;border-radius:14px}
.phone-screen .channel[data-mode="reels"] .post:before{left:9px;top:9px;font-size:.34rem}
.phone-screen .channel[data-mode="stories"] .post:before{left:7px;right:7px;top:7px}
.phone-screen .channel[data-mode="carousel"] .channel-grid{padding:0 8% 2px}
.phone-screen .channel[data-mode="carousel"] .post{flex-basis:82%;border-radius:15px}
.phone-screen .channel[data-mode="carousel"] .post:before{right:9px;top:9px;width:24px;height:24px;font-size:.38rem}
.phone-screen .carousel-nav{gap:12px;padding-top:8px}
.phone-screen .carousel-nav button{width:27px;height:27px;font-size:.7rem}
.phone-screen .channel-insight{min-height:50px;grid-template-columns:104px 1fr;gap:8px;padding:8px 2px 0}
.phone-screen .channel-insight small{font-size:.35rem}
.phone-screen .channel-insight p{font-size:.39rem;line-height:1.35}
.channel-note{max-width:360px;margin:10px auto 0;text-align:center;font-size:.45rem}

/* Reels und Stories füllen das Display wie eine vertikale Mediathek. */
.phone-screen .channel[data-mode="reels"] .channel-grid,
.phone-screen .channel[data-mode="stories"] .channel-grid{
  flex:1 1 auto;
  min-height:0;
  display:grid;
  grid-template-columns:repeat(2,minmax(0,1fr));
  grid-auto-rows:max-content;
  align-content:start;
  align-items:start;
  gap:6px;
  overflow-x:hidden;
  overflow-y:auto;
  padding:0 2px 2px 0;
  scroll-snap-type:y proximity;
  scrollbar-width:none;
}
.phone-screen .channel[data-mode="reels"] .channel-grid::-webkit-scrollbar,
.phone-screen .channel[data-mode="stories"] .channel-grid::-webkit-scrollbar{display:none}
.phone-screen .channel[data-mode="reels"] .post,
.phone-screen .channel[data-mode="stories"] .post{
  width:100%;
  min-width:0;
  flex:none;
  aspect-ratio:9/16;
  scroll-snap-align:start;
}
.phone-screen .channel[data-mode="reels"] .channel-insight,
.phone-screen .channel[data-mode="stories"] .channel-insight{display:none}

@media(min-width:1201px) and (max-height:850px){
  main>section{padding-top:94px;padding-bottom:20px}
  .hero{padding-top:86px}
  .hero h1{margin-bottom:18px;font-size:clamp(3.5rem,5.2vw,5.5rem)}
  .hero-lede{font-size:.86rem;line-height:1.6}
  .creative-lead{grid-template-columns:56px 1fr 30px;margin-top:22px;padding:8px}.creative-lead img{width:56px;height:56px}.creative-lead strong{font-size:.9rem}
  .phone-shell{height:min(630px,calc(100svh - 100px))}
  .purpose{gap:clamp(50px,7vw,110px)}.purpose h2,.format-copy h2,.system h2,.reydel-story h2{font-size:clamp(3.2rem,4.9vw,5.4rem)}
  .purpose-path article{min-height:126px;padding-top:14px;padding-bottom:14px}.purpose-path article>b{width:54px;height:54px}.purpose-path article strong{margin:4px 0 5px;font-size:1.05rem}.purpose-path article p{font-size:.64rem}
  .format-stage{height:clamp(520px,68svh,590px);min-height:0}.format-visual{min-height:0}.format-explanation{padding:28px}.format-explanation h3{margin:22px 0 13px;font-size:2.05rem}.format-explanation p{font-size:.68rem}.format-explanation ul{margin-top:15px}
  .system-board article{min-height:118px;padding:14px}.system-board b{top:10px}.system-board small{margin-bottom:5px}.shot-strip{height:120px;margin-top:8px}
  .reydel-gallery{height:calc(100svh - 126px)}.reydel-story h2{margin-bottom:18px}.reydel-story>p{font-size:.82rem}.reydel-story blockquote{margin-top:20px;padding:16px 0 16px 22px;font-size:1.16rem}.reydel-principles{margin-top:18px}
  .closing h2{font-size:clamp(3.6rem,6.3vw,6.9rem);margin-bottom:18px}.closing-link{margin-top:22px}
}

@media(max-width:1200px){
  html{scroll-snap-type:y proximity}
  main>section{height:auto;min-height:100svh;overflow:visible}
  .hero{width:auto;height:auto;min-height:100svh;grid-template-columns:1fr;margin-inline:0;padding-left:clamp(24px,7.7vw,142px);padding-right:clamp(24px,7.7vw,142px)}
  .channel-composition{width:100%;max-width:none;justify-items:center}
  .phone-shell{height:min(690px,calc(100svh - 130px))}
}

@media(max-width:760px){
  .phone-stage:before{width:min(96vw,480px)}
  .phone-shell{height:min(610px,72svh);min-height:520px}
  .phone-screen .channel{padding:31px 11px 12px}
  .phone-screen .channel-profile-info{padding-top:7px}
  .phone-screen .channel-tabs{padding:6px 0}
  .phone-screen .channel-insight{min-height:38px;padding-top:3px}
  .channel-note{font-size:.42rem}

  .closing{height:100svh;min-height:100svh}
  .closing-inner{box-sizing:border-box;flex:0 0 calc(100svh - 166px);height:calc(100svh - 166px);margin:0 18px;padding:72px 0 16px}
  .closing .eyebrow{margin-bottom:18px}
  .closing h2{margin-bottom:20px;font-size:clamp(3rem,13.2vw,3.25rem)}
  .closing-inner>p{font-size:.88rem;line-height:1.55}
  .closing-actions{gap:8px;margin-top:16px}
  .closing-link{min-height:44px;padding:6px 9px 6px 14px}
  .closing-link span{width:30px;height:30px}
}

@media(prefers-reduced-motion:reduce){html{scroll-snap-type:y proximity}.phone-shell{transition:none}.phone-shell:hover{transform:none}}

/* Production alignment · gleiche Bühne wie Google Ads, Meta Ads und Kampagnen */
body{overflow-x:clip;background:#030303}
@media(min-width:1201px){
  main>section:not(.closing){padding-left:max(48px,calc((100vw - 1280px)/2));padding-right:max(48px,calc((100vw - 1280px)/2))}
}
.chapter-dark{
  background:
    linear-gradient(105deg,transparent 47%,rgba(255,255,255,.032) 63%,transparent 79%),
    radial-gradient(circle at 76% 34%,rgba(237,107,63,.055),transparent 27%),
    linear-gradient(118deg,#030303 0%,#111 58%,#050505 100%);
}
.chapter-paper{
  background:
    radial-gradient(circle at 15% 78%,rgba(237,107,63,.045),transparent 28%),
    linear-gradient(112deg,#f1ece3,#e5ddd2);
}

.hero{width:min(calc(100% - 96px),1430px);grid-template-columns:.87fr 1.13fr;gap:clamp(52px,6.5vw,108px)}
.hero{isolation:isolate;overflow:visible;background:transparent}
.hero:before{
  content:"";
  position:absolute;
  z-index:-1;
  top:0;
  bottom:0;
  left:50%;
  display:block;
  width:100vw;
  background:
    linear-gradient(105deg,transparent 47%,rgba(255,255,255,.032) 63%,transparent 79%),
    radial-gradient(circle at 76% 34%,rgba(237,107,63,.055),transparent 27%),
    linear-gradient(118deg,#030303 0%,#111 58%,#050505 100%);
  transform:translateX(-50%);
  pointer-events:none;
}
.hero-copy{max-width:670px}
.hero h1{font-size:clamp(4rem,5.75vw,6.35rem)}
.purpose h2,.format-copy h2,.system h2,.reydel-story h2,.closing h2{font-size:clamp(3.35rem,5vw,5.65rem)}
.hero-lede,.purpose-intro>p:last-child,.format-copy>p,.system-heading>p:last-child,.reydel-story>p,.closing-inner>p{
  max-width:650px;
  font-size:clamp(.86rem,.98vw,1.02rem);
  line-height:1.72;
}

/* Smartphone und Personenhinweis stehen frei statt in zusätzlichen Dekorahmen. */
.phone-stage:before{display:none}
.phone-shell{height:min(650px,calc(100svh - 112px))}
.creative-lead{
  border:0;
  border-top:1px solid rgba(238,233,223,.12);
  border-bottom:1px solid rgba(238,233,223,.12);
  border-radius:0;
  background:transparent;
  padding:11px 0;
}
.format-stage{box-shadow:none}

@media(min-width:1201px) and (max-height:850px){
  .hero{padding-top:82px;padding-bottom:16px}
  .hero h1{font-size:clamp(3.5rem,5.4vw,5.7rem)}
  .phone-shell{height:min(585px,calc(100svh - 118px))}
  .shot-strip{height:94px}
}

@media(max-width:1200px){
  .hero{width:auto;grid-template-columns:1fr;gap:48px}
  .hero-copy{max-width:760px}
}

@media(max-width:760px){
  .hero{gap:34px}
  .hero h1,.purpose h2,.format-copy h2,.system h2,.reydel-story h2,.closing h2{
    font-size:clamp(3rem,13.2vw,3.45rem);
    line-height:.92;
  }
  .creative-lead{margin-bottom:38px}
  .phone-shell{height:min(580px,70svh);min-height:500px}
}
